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Why use PPC
Engines?
With all major
engines and many
major websites
now using some
form of
pay-per-click (PPC)
listings, the
need to take
advantage of
this type of
online marketing
continues to be
an interregnal
part of a
virtual
marketing plan.
Search engine
marketing is the
without a doubt
the most
important form
of online
marketing today.
Buying proper
advertising for
a specific
search query is
the strongest
way to draw in
qualified
visitors.
As Google and
Yahoo continue
to capture more
of the
advertising
market, it is
critical to be
in proper
placement and
rotation with
your
advertising. It
is now possible
to place a
geographic
limitation on
advertising, use
video clips and
mobile
advertising to
find the right
buyer at the
right time.
Why Pierce
Technologies for
PPC Management?
Managing a PPC
campaign can be
incredibly time
consuming, and
potentially
costly. Pierce
Technologies
works with you
to determine
your budget,
costs and reach.
Many times we
can determine
the number of
historic clicks
available for
purchase and
maximize your
budget for the
month for the
maximum reach.
We use the
experience
gained in the
keywords
exercise to find
key “buy terms”.
We are seeking
terms that shows
your prospect is
ready to buy.
This may be
terms like
“available” or
“in stock”; or
“certified” or
“free shipping”.
The goal is to
find and
leverage market
niche and find
the hottest
prospects for
your business.
Paid Placement
is done by
auction and
performance
based search
engines. You bid
for each
keyword, but
placement can
also based on
your click
through rate and
sales rate.
Paid Inclusion
Many directories
are free and
paid inclusion,
or have moved to
all fee based
inclusion. While
the fee based
directories make
it seem they are
best or garner
more traffic,
this may not be
the case. Pierce
Technologies may
recommend
certain paid
inclusion
specialty
directories or
larger
directories to
give you more
visibility
quicker. It
depends on
client need –
not let’s go
spend.
Our paid
inclusion
program also
includes
specialty
directories and
online phone
directories.
These have good
opportunities
that are still
relatively low
cost. There are
geographic
restrictions
becoming
available to
help Pierce
Technologies
target your
market more
precisely than
ever.
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