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Search Engine
Optimization
Online searching
with search
engines and
directories are
the most widely
used methods of
qualified
visitors to find
your website.
According to
Jupiter
Research, 82% of
online shoppers
know exactly
what they want
when they log on
to the Internet
and almost half
of them use
search engines
to find
solutions and
vendors. The
vast majority of
searches end
within the first
two pages of
results.
Prominent
placement on the
Internet's major
search engines
through
effective search
engine
optimization is
of critical
importance.
Pierce
Technologies'
natural search
optimization
services are
designed to get
your website
noticed when
potential buyers
are looking for
the products and
services you
have to offer.
We achieve this
by targeting the
Internet's major
search
properties in
order to drive
self qualified
prospects to
your site - the
specific
audiences that
are looking for
you. The process
begins with the
effective
selection of the
basic building
blocks for your
natural search
optimization
campaign - your
keywords, titles
and
descriptions.
Search Engine
Optimization
Step 1 - Keyword
Analysis
Knowing what
words and
phrases people
use to search
the Web is an
essential
component of any
well-executed
search engine
positioning
campaign. Pierce
Technologies
keyword analysis
program takes
the guess work
out of
determining
which keyword
phrases you
should be
targeting.
Pierce
Technologies
uses multiple
methods of
determining
which keywords
are the most
important. Buy
phrases and
multiple word
phrases are
important to
finding buyers –
not just
lookers.
Keywords
optimization is
an ongoing
process. Pierce
Technologies
monitors
existing traffic
logs and actual
search logs to
continually
update and
upgrade
keywords.
Keyword analysis
is critical to
Adwords
campaigns as
well.
Search Engine
Optimization
Step 2 -
Competitive
Analysis
The competitive
analysis of the
search engine
optimization
process will
help identify
your internet
competitors,
find potential
new suppliers
and new
prospects.
Pierce
Technologies
identifies the
competitors to
watch, track and
analyze.
Competitor
analysis process
also identifies
link prospects
for back linking
initiatives.
Search Engine
Optimization
Step 3 - Content
Enhancement
Once effective
keywords have
been developed,
and a strategy
has been
formulated for
outperforming
competitors,
Pierce
Technologies
then completes a
content
enhancement
phase of the
search engine
optimization
process.
Content
enhancement
involves the
modification of
website content.
During this
phase of the
process, Pierce
Technologies
makes
recommendations
to manipulate
the current
placement of
existing
content, add new
content, or even
remove existing
content in
certain
circumstances.
Since the end
goal of the
search engine
optimization
process is to
achieve
prominent
placement for
the right
keywords and
keyword phrases,
we will need to
ensure that the
appropriate
keywords are
incorporated
into your site
in an
appropriate
manner.
Pierce
Technologies can
also work with
your Website
editors so that
future content
(press releases,
new products,
etc...) will
remain
synergistic with
your newly
optimized
content.
Search Engine
Optimization
Step 4 - Code
Enhancement
For all of our
efforts with
Search Engine
Optimization,
none of it
matters if the
programming is
not spider
friendly. So
regardless of
how complex
search engines
seem, they are
not yet complex
enough to read
all content that
the web browsers
display. While
flash, Java
script, DHTML,
and framing
technologies may
look great to
the end user,
they can stop a
search engine
spider dead in
its tracks and
prohibit your
Website from
being crawled
effectively.
Pierce
Technologies
runs technical
reports to check
on your site. We
work with your
existing site
and programmers
to correct
deficiencies so
the spiders can
read and index
your site
completely. This
includes site
maps, broken
link reports and
spider
simulation
reports.
Search Engine
Optimization
Step 5 - Link
Enhancement
Relevancy based
search engines
use linking to
determine the
relative
credibility of
one site versus
another with
respect to
subject matter.
You may have
heard the terms
"Link
Popularity" and
"Page Rank"
through search
engine
optimization
research. These
terms refer to
the existence of
external links
from sites that
link to yours.
External links
tell the search
engine that
others believe
you to have
credible
information.
These links can
have a
substantial
impact on your
ability to
achieve and
maintain
prominent
positioning for
the keywords you
covet.
Pierce
Technologies
works with you
to help increase
the number,
quality and
manner in which
external sites
are linked to
your website.
Pierce
Technologies
works to find
credible sites
to link to and
external sites
to link to your
site.
Pierce
Technologies
works with your
internal links
to build page
rank with the
search engines.
Page Rank helps
identify which
of your pages
the search
engines will
show to your
audience.
Search Engine
Optimization
Step 6 - Web
Page and
Directory
Submission
The next step in
the search
engine
optimization
process is to
make sure that
each of the
newly optimized
pages is
included in the
indexes of all
the relevant
search engines.
Pierce
Technologies
hand submits all
pages into
search engines
and directories.
Directory
submission
requires both
effective copy
writing and a
comprehensive
understanding of
the search
engines. Pierce
Technologies
manually submits
your site to
general
directories and
specialty
directories.
Keyword rich
directory
submissions
helps search
engines and your
target audience
find your
website. This is
an important
part of long
term search
engine
optimization.
Once the initial
SEO work is
completed,
Pierce
Technologies
takes you on to
another level of
continuing
optimization.
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